We started Icon with a simple idea: make high-quality retirement savings accessible to the half of working Americans who have been left behind by the old system. That includes the millions of small and midsize businesses that want to offer a benefit—but can’t take on the burden of plan sponsorship, federal filings, or expensive administration.
With the PRP by Icon, there’s nothing to sponsor, no plan to maintain, and no ongoing compliance work. Employers can offer a world-class retirement benefit in minutes. Employees get a plan they can take with them for life—no rollovers, no paperwork, no confusion.
We’re a team of fintech builders, behavioral researchers, and retirement industry veterans who were tired of watching people fall through the cracks. Backed by mission-aligned investors and partnered with leading payroll providers, we’re here to fix what’s broken and reimagine what’s possible.