Innovative partnership delivers modern retirement benefits to thousands of QSR workers across iconic brands
San Francisco, California—August 7, 2025 — GoTo Foods, the centralized supply chain and innovation arm powering iconic restaurant brands like Jamba Juice, Cinnabon, Carvel, and Auntie Anne’s, has partnered with Icon to bring modern, portable workplace retirement benefits to franchisees and their employees across the U.S.
This partnership makes Icon the preferred retirement solution for GoTo Foods franchises, providing immediate compliance with state mandates and delivering a retirement plan designed specifically for high-turnover industries like quick-service restaurants (QSR).
“Franchise owners are navigating a competitive job market, growing compliance requirements, and shifting employee expectations,” said Laurie Rowley, CEO of Icon. “The PRP gives GoTo Foods’ franchisees a modern, easy, and affordable way to offer a top-requested benefit without taking on the high-cost, complexity, or risk associated with 401(k) plans.”
A Retirement Plan Built for Restaurants
The 401(k) plan was created fifty years ago as a supplement to a pension for large corporations; they are not a one-size fits all plan. The PRP isn’t a better 401(k); it’s a complete redesign of retirement purpose-built for today’s workforce including hourly and part-time employees—many of whom are saving for retirement for the first time. With zero administrative burden, no required plan audits or filings, and personalized investing, franchisees can offer a top requested benefit that builds employee loyalty without draining resources.
Key benefits for GoTo Foods franchisees include:
- Flat monthly pricing— low cost transparent pricing with no hidden fees
- Fully-managed plan— turnkey plans require no paperwork or fiduciary responsibility
- Portability—savings stay with employees across jobs with no rollovers required
- Attraction & retention—offer a benefit hourly employees actually use
- Compliance with state retirement mandates
GoTo Foods’ supply chain supports over 9,400 restaurant locations globally, and nearly half of U.S. franchises now fall under state retirement mandates. Icon’s solution ensures operators stay compliant while supporting their teams with a benefit that meets the moment.
