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Equity

May 1, 2025

By Laurie Rowley

Co-Founder and CEO

Laurie’s career has focused on developing solutions that improve financial security. She is widely regarded as an expert in retirement savings, behavioral finance, and human-centered design.

Ownership in a company through the purchase of stock. When you buy shares of stock in a company, you have equity in the company. Equity investments are generally considered riskier than fixed-income investments.

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