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Risk

May 2, 2025

By Laurie Rowley

Co-Founder and CEO

Laurie’s career has focused on developing solutions that improve financial security. She is widely regarded as an expert in retirement savings, behavioral finance, and human-centered design.

The chance that an investment, such as a 401(k) account, will lose value. Some investments are riskier than others. Stocks carry more risk than bonds and cash investments. Risk is related to return: The more risk you are willing to take with your money, the more potential there is for a high return—and also for a loss.

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