PRPs Are Growing 40x Faster Than 401(k) Plans.

Unlock Revenue
with a Smart, New
Retirement Benefit.

With Icon’s partnership program, you can deliver the retirement solution businesses want—easily and efficiently.

You’ve Never Seen a Retirement Plan Like This Before.

Why partner with Icon?
Non-ERISA Plan
Meets State Retirement Mandates
Hassle-Free, Differentiated Solution
Half the Cost of a 401(k)

Businesses Love the PRP and We Have the Data to Prove It.

“Employers are pitched 401(k)s all the time—and they still say no. They’re not looking for another 401(k). They’re looking for something that removes high cost and complexity.”

Andrew Bruns, Head of Partnerships

Created 50 Years Ago—401(k) Plans Don’t Meet the Needs of Most Businesses Today.

Expensive

Costly to set up and run

Complicated

Complex regulatory requirements

Burdensome

Fiduciary burden that comes with plan sponsorship

So We Built Something Different that Removes the Cost, Complexity, and Fiduciary Burden.

The Benefit Without the Burden

PRP vs. 401(k)

Both plan types have tax-advantaged savings and automatic payroll contributions. But the PRP removes the headaches that come with 401(k) plans.

Most Businesses Have Already Said No When Pitched a 401(k) Plan.

Unlock a new market opportunity with the PRP by Icon

The PRP is not just a product—it’s a solution to the retirement savings gap. We designed the PRP for the 70% of U.S. businesses that are not a fit for the 401(k) plan.

 

As a partner, you’ll be at the forefront of an untapped market, bringing retirement solutions to industries and employers underserved by the 401(k). It’s time for something new.

Retirement 3.0 Technology Removes Regulatory Risk and High Cost.

State Mandates

Offer an Affordable, Easy-to-Use Solution to Meet State Retirement Mandates.

Most states have proposed state-mandated retirement plan legislation and 12 states have active programs in place. Help them meet the mandate with an affordable, full-service retirement plan.

Deliver a Best-in-Class Retirement Experience.

PRPs work like a 401(k) with automatic payroll contributions into a tax-advantaged retirement account. But we’ve removed the complexities, such as ERISA testing, federal filings, and fiduciary responsibilities, all while delivering seamless portability for employees. This means no more rollovers or abandoned accounts when employees change jobs.

Tailored for Employers, Perfect for Employees

Icon Has a Plan for All of Your Clients.

Built for simplicity, all transactions take place though our centralized platform, which eliminates administrative burdens, and simplifies everything. Setting up a plan takes minutes, not weeks. We handle all enrollment, plan communication, education, fund selection, and portfolio management. And the PRP works for both 1099 and W2 employees.

Easy Setup & Administration

Activate a retirement plan in just 10 minutes with zero ongoing administration.

Cost-Effective

Affordable flat fees for businesses, with no hidden costs or unpredictability.

All-Digital, Turnkey Solution

Our system integrates seamlessly with payroll, and we handle all employee onboarding.

Intuitive Dashboard

Employees and employees can log in anytime to check the status of their plan.

Fiduciary Support

Icon acts as the fiduciary and is a Registered Investment Advisor.

Inclusive

Unlike the 401(k), all workers are eligible—whether part-hour, hourly, full-time or contract, your team deserves access to a secure financial future.

Let’s Work Together.

Partner with Icon to deliver the future of retirement—and grow your business along the way. Let’s work together to offer your clients a smarter, simpler way to save for the future.

Payroll Companies

Only 30% of businesses offer a 401(k). Offer a solution the majority of the market needs.

  • Stay ahead of the competition by offering a smart, more affordable alternative to the 401(k)
  • Effortless, hands-off integration with your payroll
  • Share in the revenue to grow your business
  • Improve your retention rates and attract new clients.

Franchises

The 401(k) doesn’t work well for most franchises—now you have a smarter option that’s easy and affordable.

  • Attract top talent with a competitive and modern retirement offering
  • Comply with state retirement mandates with a high-quality plan.
  • Engage and retain employees by providing valuable benefits that reward their hard work
  • Streamline your retirement offering with an easy-to-use, fully integrated solution

Benefit Brokers

Set yourself apart by offering retirement benefits that work for businesses of any size with any type of employees (1099 or W2).

  • No licensure required to sell—refer clients to us and we’ll handle the rest while keeping you in the loop.
  • Flexible plans designed to meet your clients’ needs
  • Coverage for industries underserved by the 401(k)
  • Guidance on state and federal retirement legislation

Financial Advisors

Streamline your workflow and deliver more value with a tech-forward retirement partner that makes it easy.

  • PRPs are not subject to ERISA—no federal filings or reporting required.
  • Icon acts as the fiduciary and is a Registered Investment Advisor—employers do not take on that burden.
  • Fast and efficient onboarding to get your clients up and running quickly
  • Seamless integration with payroll providers for a smooth experience
Our Trusted Partners

Connect with Our Partnership Team.

Join industry professionals bringing the PRP to the millions of businesses without a retirement plan.

A flexible, affordable Portable Retirement Plan that offers a modern alternative to the 401(k).
Dedicated, personalized partner support to help grow your business
Co-branded marketing materials and campaigns to drive engagement
Expert guidance on the latest retirement legislation and compliance
Customized payroll integration capabilities