Benefits Brokers
The Smart Retirement Benefit That Helps You Win More Groups.
The PRP is a modern, cost-effective solution that helps benefits brokers bring more value to every group—without the complexity of a 401(k). Designed for today’s workforce, the PRP works for any business size and any employee type, including 1099 contractors and hourly employees. Whether you’re looking to stand out in a competitive renewal or win new clients with something fresh, the PRP is a powerful tool in your toolbox.
Drive Additional Revenue without 401(k) Complexity.
Partner with Icon to unlock the retirement benefit that your clients have been looking for. Add a new stream of value to your voluntary benefits strategy—without adding administrative burden. No plan documents, annual testing, audits, or fiduciary responsibilities—making it easier for businesses to offer a retirement benefit without the hassle.
No License Required
Once you refer your client to us, we’ll handle the rest. Icon manages onboarding, plan setup, and employee support—while keeping you as informed and involved as you’d want to be.
Flexible, Scalable Plans for Every Business
Our digital-first solution is built to meet your clients where they are. Whether they have one employee or 100, Icon’s PRP is designed to fit businesses of all sizes.
Easy Integration
We’ve simplified everything. Icon integrates seamlessly with payroll systems, making plan setup and ongoing management a breeze for both businesses and employees. With our PRP, businesses can offer a retirement benefit without disrupting their existing systems.
Built for Today’s Employers— Let’s Grow Your Business Together.
1
Dedicated Partner Manager
We’re here to help you and your clients offer a high-quality retirement benefit.
2
Marketing Support
Marketing materials to help you let your clients know about your new offering.
3
Compliance Updates
Educational content on retirement readiness, compliance, and state mandate requirements.
A Single Solution with Easy Integration.
We’ve simplified everything. Icon integrates seamlessly with payroll systems, making plan setup and ongoing management a breeze for your clients. With the PRP, businesses can offer a retirement benefit without disrupting their existing systems.
State Mandates
Help Your Clients Meet a State Retirement Mandate.
Most states have proposed state-mandated retirement plan legislation and 12 states have active programs in place. We help you navigate the landscape and keep your clients informed and compliant—without needing to become an expert yourself.
Take a Product Tour.
A game changing alternative to the 401(k)
Questions About a Partnership?
Schedule time today to discuss how we can work together to help you grow your business.
Frequently Asked Questions
How is an Icon PRP Different from a 401(k) or a State IRA?
The Icon PRP is a payroll deduction IRA which allows employers to facilitate the plan through payroll deductions. Since it is not an ERISA plan, employers can offer a tax-advantaged retirement benefit without federal testing, filing, or fiduciary burden.
Who is Responsible for Managing the Plan?
With Icon’s PRP, both the employer and payroll provider have minimal responsibilities. Each employee owns their individual retirement account directly through Icon. As a registered investment advisor and fiduciary, Icon handles all account oversight, compliance, and investment management—removing complexity and liability from employers and our partners.
Does Icon Support Rollovers?
Yes, Icon supports rollovers. Our product was designed with portability in mind—when employees change jobs, their retirement savings stay with them, not their employer. If an employee wants to consolidate their savings by rolling over an old workplace 401(k) into their Icon PRP, they can easily start the process through their account dashboard. It’s all part of making retirement saving simple, flexible, and employee-owned.
What Are the Benefits of Partnering with Icon?
As a strategic payroll partner, you’ll be able to:
1. Offer an easy, cost-effective retirement benefit to your clients or prospects that aren’t suited for traditional retirement plans like a 401(k).
2. Enhance your service offering with minimal administrative lift, allowing you to increase revenue and build lifelong client relationships.
3. Stay ahead of growing state-mandates with a solution that is automated and compliant with state programs.
4. Differentiate your business from legacy providers and reach an underserved market to help increase access to retirement savings.