Financial Advisors
The Smart Retirement Solution for Your Clients.
Help your clients stay competitive, compliant, and confident—without the burden of a 401(k). The PRP is a modern, no-friction solution that lets financial advisors offer more to their business-owner clients—without adding complexity to your practice. Whether you advise startups, multi-location franchises, or professional services firms, the PRP helps your clients offer a meaningful retirement benefit to W-2 and 1099 employees—with no plan sponsorship, no compliance burden, and no rollovers.
Add Value. Stay Competitive. Deepen Trust.
Partnering with Icon gives you access to a retirement benefit that helps attract and retain business-owner clients, meet state mandates, and expand your value without changing your workflow.
Smart and Seamless
Our turnkey plans are easy to set up and integrate directly with payroll providers—no manual work, no complexity.
Drive Revenue and Build Retention
Add a high-demand benefit to your offering without 401(k) headaches. Deepen client loyalty and open the door to new conversations and planning opportunities.
Serve a Broader Client Base
Offer retirement plans to smaller businesses, contractors, and clients underserved by 401(k) providers.
Offer smart retirement benefits—without the hassle.
1
Dedicated Support
You and your clients receive expert support from our team—no call centers, no guesswork.
2
Co-Branded Resources
Use our marketing, onboarding, and compliance tools to educate clients and drive engagement.
3
Compliance Updates
Stay informed on state retirement mandates and federal policy shifts—without having to be a compliance expert.
Why Business Owners Love the PRP.
We’ve removed the sponsorship burden that comes with 401(k) plans.
This means less admin, reduced costs, and no fiduciary responsibilities.
State Mandates
Help Your Clients Meet a State Retirement Mandate.
Most states have proposed state-mandated retirement plan legislation and 12 states have active programs in place. We help you navigate the landscape and keep your clients informed and compliant—without needing to become an expert yourself.
Take a Product Tour.
A game changing alternative to the 401(k)
Questions About a Partnership?
Schedule time today to discuss how we can work together to help you grow your business.
Frequently Asked Questions
How is an Icon PRP Different from a 401(k) or a State IRA?
The Icon PRP is a payroll deduction IRA which allows employers to facilitate the plan through payroll deductions. Since it is not an ERISA plan, employers can offer a tax-advantaged retirement benefit without federal testing, filing, or fiduciary burden.
Who is Responsible for Managing the Plan?
With Icon’s PRP, both the employer and payroll provider have minimal responsibilities. Each employee owns their individual retirement account directly through Icon. As a registered investment advisor and fiduciary, Icon handles all account oversight, compliance, and investment management—removing complexity and liability from employers and our partners.
Does Icon Support Rollovers?
Yes, Icon supports rollovers. Our product was designed with portability in mind—when employees change jobs, their retirement savings stay with them, not their employer. If an employee wants to consolidate their savings by rolling over an old workplace 401(k) into their Icon PRP, they can easily start the process through their account dashboard. It’s all part of making retirement saving simple, flexible, and employee-owned.
What Are the Benefits of Partnering with Icon?
As a strategic payroll partner, you’ll be able to:
1. Offer an easy, cost-effective retirement benefit to your clients or prospects that aren’t suited for traditional retirement plans like a 401(k).
2. Enhance your service offering with minimal administrative lift, allowing you to increase revenue and build lifelong client relationships.
3. Stay ahead of growing state-mandates with a solution that is automated and compliant with state programs.
4. Differentiate your business from legacy providers and reach an underserved market to help increase access to retirement savings.