Stay Competitive as a Franchisor with the PRP.
Smart Retirement Benefits that Work for Franchises.
Icon helps franchise systems offer a modern retirement benefit that’s built for today’s workforce. Flexible and affordable, the PRP works like a 401(k) with automated payroll contributions into a tax-advantaged account but without the high costs, regulatory complexity, and fiduciary burdens.
Support Your People. Grow Your Brand.
Partner with Icon to unlock the retirement benefit that helps attract talent, build loyalty, and strengthen your franchise system without the high cost and headaches of a 401(k).
Built-In Growth
Get access to a valuable benefit without taking on plan sponsorship. Franchisors can enhance their value proposition and stay ahead of state mandates.
Smart and Seamless
Our all-digital platform integrates directly with your payroll provider—no extra admin or paperwork
Boost Retention Across the Board
Employees get a retirement plan they can take with them for life. No rollovers. No confusion. Just confidence.
Franchise-Ready Support.
1
Dedicated Support
Personalized help for both franchisors and franchisees—every step of the way.
2
Go-to-Market Resources
Marketing and onboarding materials to help you roll out benefits quickly and clearly.
3
Compliance Updates
Educational content on retirement readiness, compliance, and state mandate requirements.
A Simple Solution for Multi-Location or Single Franchises.
The PRP makes it easy for franchisees across different states to meet retirement mandates—without the burden of sponsoring a 401(k) plan. Offer a compliant, portable benefit with minimal setup and no ongoing administration, while franchisors get a unified solution that supports the entire network.
State Mandates
Stay Ahead of Compliance.
Most states have proposed state-mandated retirement plan legislation and 12 states have active programs in place.
Take a Product Tour.
A game changing alternative to the 401(k)
Questions About a Partnership?
Schedule time today to discuss how we can work together to help you grow your business.
Frequently Asked Questions
How is an Icon PRP Different from a 401(k) or a State IRA?
The Icon PRP is a payroll deduction IRA which allows employers to facilitate the plan through payroll deductions. Since it is not an ERISA plan, employers can offer a tax-advantaged retirement benefit without federal testing, filing, or fiduciary burden.
Who is Responsible for Managing the Plan?
With Icon’s PRP, both the employer and payroll provider have minimal responsibilities. Each employee owns their individual retirement account directly through Icon. As a registered investment advisor and fiduciary, Icon handles all account oversight, compliance, and investment management—removing complexity and liability from employers and our partners.
Does Icon Support Rollovers?
Yes, Icon supports rollovers. Our product was designed with portability in mind—when employees change jobs, their retirement savings stay with them, not their employer. If an employee wants to consolidate their savings by rolling over an old workplace 401(k) into their Icon PRP, they can easily start the process through their account dashboard. It’s all part of making retirement saving simple, flexible, and employee-owned.
What Are the Benefits of Partnering with Icon?
As a strategic payroll partner, you’ll be able to:
1. Offer an easy, cost-effective retirement benefit to your clients or prospects that aren’t suited for traditional retirement plans like a 401(k).
2. Enhance your service offering with minimal administrative lift, allowing you to increase revenue and build lifelong client relationships.
3. Stay ahead of growing state-mandates with a solution that is automated and compliant with state programs.
4. Differentiate your business from legacy providers and reach an underserved market to help increase access to retirement savings.