Lisa is a marketer who specializes in early stage, mission-driven startup growth and brand building. Most recently, she led the product marketing team at Human Interest, a 401k provider, where she focused on customer segmentation strategy. Lisa has led marketing teams at Rocket Lawyer, Everlaw, and Atrium, leading each company through periods of customer and product growth. Prior to her marketing career, Lisa was a litigator and practiced law in California and Texas.